Pace, Performance, and a Nordic Welcome for Every Rider
Rueda Veloz is a premium cycling wear brand rooted in the heart of the Nordics, born from a deep passion for cycling and the energy of competition. Inspired by Scandinavian riding culture, we create high-performance apparel that blends cutting-edge function with timeless, minimalist design.
"Rueda Veloz" means "Fast Wheel" in Spanish - a name that came from real moments on the bike. When one of us passed a friend on a climb or sprint, we’d often say “¡Hasta la vista!” with a smile. It became a reminder that cycling is about more than speed it’s about connection, motivation, and good energy on the road.
We know that many people hold back from joining sports because they feel “not good enough.” Research shows that low confidence and perceived lack of skill are among the biggest reasons people avoid or drop out of sport (Crane & Temple, 2015).
That’s why inclusion is at the heart of everything we do. Yes, we love to race and challenge ourselves. But every social ride and event we host is designed so all levels feel welcome, supported, and able to join at their own pace.
Because sport should never be about who’s fastest. It should be about belonging.
At Rueda Veloz, we believe that positive energy reflects. Every ride is an opportunity to grow, compete, and connect. So, gear up, join the pace - and when you pass a fellow rider, don't forget to smile and say,
“Hasta la vista.”
